The true goliath of social media in China, WeChat boasts a massive monthly active user count of over 1.06 billion (August 2018).ĭeveloped by Tencent, this versatile app offers pretty much everything: online shopping, games, financial services. Some chinese social media platforms to watch in 2021 Since early 2018, Meitu has seen a tenfold increase in user engagement. Following significant user loss in 2017, Meitu shifted its focus from simple photo editing, allowing users to post updates and chat in groups. Photo touch-up app Meitu is a great example. Rather than being dominated by a small group of companies, the Chinese social media landscape is more dynamic, with platforms rising and falling on a faster timescale. This has led to the rise of a huge number of social media platforms, giving users more choice. Businesses need special expertise to track and analyze online discussions about brands, products, and topics.Īs western social media platforms like Facebook, Instagram, and Twitter struggle to get a foothold in China, Chinese social media companies step up and take the opportunity to innovate. Unfortunately, this strong mobile focus presents difficulties for social listening. To see this in action, just look at the outrage and subsequent public apology over Dolce & Gabbana’s promotional videos for its 2018 runway show in Shanghai.Ĭhinese social media platforms are highly focused on attracting mobile users, meaning sites are geared for quick and instantaneous sharing. Unfortunately, many brands struggle to understand the Chinese market in depth, and lack the ability to track local trends in real time. Not only is China a significant market, but many popular trends in wider Asia start in China. This high mobile penetration also helps drives the performance of massive online events like Alibaba’s Singles Day.įor global brands, the sheer size of the Chinese consumer market makes it critical to dedicate time and energy to tracking trends on social media. This makes Chinese social media more immediate and dynamic, with mobile users looking to platforms like WeChat and Weibo for the latest recommendations, testimonials, and tips. While China might not yet have the same market penetration, it has a greater potential for growth.Įven more interesting is the incredible level of mobile uptake in China: 98% of Chinese people using the internet do so via mobile devices. This amounts to 57.7% of the country’s population.Ĭompare the US’s estimated 300 million internet users, or 78.2% of its population. The numbers tell you everything you need to know.Īccording to a Chinese government study, 802 million people in China are now active internet users. Why is Chinese social media important for global brands? In this changing environment, global brands looking to build their presence in the Chinese market need to keep a close eye on what’s happening with these platforms. This includes video sharing platforms like Douyin, as well as shopping communities like Xiaohongshu. While Facebook, Instagram, and Twitter continue to dominate the western world, China has seen the emergence of many innovative new social platforms.

Protection des droits de l’Homme en AfriqueĬhina is not only the world’s largest social media market – it also boasts an incredibly rich and diverse online landscape.Īfter all, over 800 million Chinese internet users are looking for a place to share their opinions, ask for product recommendations, and connect with others.

Débats citoyens place et rôle des femmes.Sénégal 2019 : Le bien-être des femmes et des filles au cœur du débat électoral.Initiative villes ouest-africaines : Lagos.Initiative villes ouest-africaines : Abidjan.Initiative intelligence artificielle en Afrique de l’Ouest.Les défis liés à l’eau en Afrique de l’Ouest.

Les relations entre l’Afrique de l’Ouest et la Chine.Les industries culturelles et créatives.Les relations entre l’Afrique de l’Ouest et l’Europe 2022.Afrique de l’Ouest – États Unis d’Amérique.

Vchat flash